Qatar Finance and Business Academy launches Master of Digital Marketing and Business Analysis

Qatar Finance and Business Academy, in cooperation with Northumbria University, announced the launch of new master’s programs in the field of digital marketing and business analysis for the academic year 2023-2024, after studying the needs of the local labor market in the framework of its keenness to keep pace with modern trends in the financial sector. Qatar Finance and Business Academy, in cooperation with Northumbria University, in an effort to achieve its vision of developing human capital in Qatar scientifically and knowledgeably and equipping them with the basic skills to achieve excellence as successful managers within the financial sector.
In his speech during the press conference, Mr. Khalafiya Al Yafei, Acting CEO of Qatar Finance and Business Academy, said: “Qatar Finance and Business Academy, in cooperation with Northumbria University, launched master’s programs in business analysis and digital marketing, which are the first of their kind in the State of Qatar, in an effort to meet the needs of The labor market and the growing demand for the use of digital marketing and data analysis techniques, in addition to filling the market need for this type of profession and raising the level of specialists in the field. Mr. Khalifa added, “These programs are designed to suit holders of a bachelor’s degree from all disciplines, and what distinguishes the programs is that the times for the classes have been set to suit the employees.” Mr. Khalifa highlighted that the duration of the programs is one year only, and the student is required to obtain a bachelor’s degree with a cumulative average of at least 2.75/4 and an IELTS certificate of 6.5 (the student is exempted from the IELTS certificate if the university study was in English).
Dr. Ali Malik, Head of Academic Programs at the University, said: “The program aims to provide students with sufficient information and skills to keep pace with the labor market and its requirements. After graduation, students can immediately engage in the labor market, whether with private or government agencies, or even start their own business. Dr. Ali said: “What distinguishes our programs is that they prepare students scientifically and practically during the period of the master’s program by working on professional applications, which gives them the opportunity to apply their knowledge and skills on the ground, in order to prepare the student for any future job opportunities. Dr. Ali added, “The Master of Digital Marketing program is considered the first of its kind in Qatar, as it was designed in cooperation between the qualified professional association of the British Council of Marketing in the United Kingdom (CIM) and the Direct and Digital Marketing Authority (IDM).”
It is worth noting that Northumbria University is a British university that began its work in the State of Qatar in 2018 in cooperation with Qatar Finance and Business Academy, and the university was awarded the best university in 2022 by the Times Higher Education Awards 2022.