ASDA’A BCW, the leading consulting firm in the region, was named “Company of the Year in the Middle East” at the 2023 Saber EMEA Awards, which are the most prestigious international awards in the public relations sector.
The new title joins the series of “Agency of the Year” titles won by “ASDA’A BCW” to be the fourth title in the past few months, as the company won the title of “Best Media Company of the Year” during the “Arabian Business Achievement Awards” in January, and the “Best Agency in the UAE” and “Best PR/Communication Agency” at Campaign Magazine’s Annual Awards in December 2022.
At this year’s Saber Awards, ASDA’A BCW’s annual survey of Arab youth won the Gold Award for the second year in a row in the category of “Think Leadership in Public Relations” from the Saber Awards EMEA.
In this context, “Provoc Media” praised the outstanding achievement of the company, stressing that ASDA’A BCW has always been one of the leading companies in the public relations consulting sector in the region, and continues its efforts to change the way public relations are viewed in the Middle East.
ASDA’A BCW also continued to innovate in 2022 to become the first public relations consulting firm in the Middle East and North Africa region to launch a unit dedicated to governance, social and environmental responsibility consulting under the name “One Point Five5” to meet the growing demand for services related to environmental, social and governance standards in the region. Region”.
Sunil John, founder and head of ASDA’A BCW MENA, said: “There is no doubt that every award won by ASDA’A BCW is of great value in our company’s history, but the Saber Awards in EMEA have a special place and importance because we We succeeded in winning it after a very strong competition.Our first place this year confirms our commitment to the highest level of professional services that we provide to our clients, as we believe that passion and continuous commitment are the right way to success.This honor will contribute to confirming our position in the region as a public relations consulting company The integrated company that continues to innovate with the efforts of a group of the best talents to achieve exceptional value for our customers.”
Rami Halawani, Executive Vice President of Customer Relations at ASDA’A BCW, received the Saber Award from Paul Holmes, founder of Provoc Media, at the awards ceremony held in Frankfurt, Germany.
It is worth noting that “ASDA’A BCW” expanded its services in 2022 to the areas of digital services and data analysis, based on its deep experience in the public relations sector, starting from enhancing reputation, positive influence on consumers, crisis management and employee relations to mass communication for sectors of government departments. and health care, finance, general commerce, and technology bodies.
During the past year, ASDA’A BCW was able to achieve the highest revenue growth in its history as a result of its success in retaining almost 100% of its customers, and achieving new unprecedented profits. Serving more than 100 customers in the region, it ranked first in the BCW Global Customer Satisfaction Survey in 2021, after 68% of respondents rated its overall performance as “8 or higher” on a 10-point scale, and 83% said They are more likely to recommend her for PR advice.
