While the majority of the people in the United Kingdom are suffering from economic crises, and when younger generation are suggesting abolition of monarchy by branding it as an outdated institution, scandal-ridden King Charles III will be crowned along with his infamous second wife Camilla Parker Bowles. Most importantly, through this coronation, Camilla will attain the title of queen – thus making a path for her to be the heir to the British crown if King Charles dies before her. There is no explanation from any side whether Camilla’s becoming the queen would also open the prospect for his children that she has from the previous marriage would also be eligible to get royal titles and duties. As King Charles III is under absolute influence of Camilla – it may not be wild to speculate, she finally will succeed in placing her own children into royal positions – sooner or later.
While the British younger generation see their monarchy having little relevance to the modern era – as it clearly divides people in England into two segments – monarchs and subjects; this coronation is seen by many as a “golden opportunity” for the monarchy to demonstrate its ongoing value to the British public.
Pro-monarchy analysts say, “the three days of the coronation weekend, May 6-8, will be filled with activities that could strengthen the monarchy’s image and brand. Festive events like this promote “feelings, fantasy and fun”, which are all key aspects of the most compelling consumer experiences – and make no mistake, the coronation is a consumer experience.
“Each day has been cleverly designed to inspire a range of feelings and responses that encourage people to engage with the royal family brand. Such engagement is crucial, because a constitutional monarchy such as the UK’s depends on the support of the public for its continued existence. Nowhere is this more clearly illustrated than in various Commonwealth countries distancing themselves from the British monarch as their head of state.
“At its heart, the weekend is about creating experiences and personalized memories around the monarchy. In the past, these memories were preserved in scrapbooks and photo albums passed between generations. Now, people share them on social media. But they continue to link friends and family across generations, and ensure the monarchy stays embedded in British culture.
“Perhaps the most abiding feelings generated at this point will be the sense of stability and continuity that such traditional pageants symbolize. Historian David Starkey has described the monarchy as “the one continuous lens through which you can actually look at the history of England”. Heritage is the royal family’s key asset, and King Charles III’s coronation is another significant link in its 1,000-plus year history”.
Buckingham Palace is making frantic bids in somehow portraying the coronation as an international event by ensuring participation of royal dignitaries from foreign nations as well as heads of state and government. They also are working hard in getting optimum media coverage of the event.
It is an undebated fact that King Charles III and Queen Camilla are already having serious controversies centering their lives, while hashtags stating #NotMyKing are circulating on social media. According to many analysts, it is high time for the United Kingdom to abolish their monarchy and make an end to such unnecessary comedy any further as such things are funny enough for this advanced age of science and technology where people are more focused on democracy and democratic values instead of being tagged as subjects or servants of any monarch.
