In celebration of the holy month of Ramadan, Qatar Islamic Bank (QIB), the pioneer of digital banking in Qatar, announced the launch of the #TakeItOpportunity initiative, a social initiative that aims to enhance communication with its customers, motivate the local community to adopt positive habits, and seize the opportunity to initiate change during the month. virtue.
The initiative, which was launched under the slogan #Give It an Opportunity, included visual advertisements about the importance of the month of Ramadan as an opportunity to adopt good habits that benefit both the body and the soul, as well as encouraging the bank’s customers and the Qatari community to seize this valuable opportunity. The focus of this initiative was on a healthier lifestyle and on being more positive at work.
The bank also launched a series of weekly competitions on its pages on social media platforms, including questions for followers about the bank’s products and services, and giving them the opportunity to win prizes. In addition, Ramadan tips and polls are posted on Instagram to urge everyone to take Ramadan as an opportunity to adopt good and beneficial habits.
The bank invited its employees and executive management to the annual Ghabga, which is an event that the bank holds regularly in Ramadan every year, with the aim of reviving Ramadan traditions and strengthening relations between the bank’s employees. The evening witnessed a number of activities, including interactive questions with the attendees, in addition to competitions, followed by the distribution of prizes.
Commenting on this occasion, Mr. Basil Jamal, Group CEO of the bank, said: “We are proud to announce Ramadan initiatives this year to communicate with our customers in particular and the local community in general, and raise awareness of the importance of adopting more positive habits during the holy month. As a socially responsible institution, the bank is firmly committed to raising awareness regarding health, education, development and other important topics to support the Qatari community.”
He added, “On the occasion of the annual Ghabga, I would like to affirm our commitment to our team, and the values that we aspire to as individuals and institutions. Together, we will continue to grow our business and serve our customers with a clear vision for the future. Let us reflect on the values represented by this holy month, which are the essence of Islam and an integral part of our culture at the bank.
The bank recently announced two campaigns that offer additional benefits to its customers as part of enhancing its offers on the occasion of the holy month of Ramadan. The first offer was the annual Ramadan car financing offer for new and existing customers who wish to purchase regular, electric or hybrid cars. This offer provides customers with attractive profit rates and other benefits during the holy month of Ramadan, with financing packages that comply with Islamic Sharia. While the second offer was a unique Ramadan campaign for credit and debit card holders available until April 20. The campaign offers the bank’s customers double rewards on all their local and international spending at supermarkets such as Al Meera, Lulu, Carrefour and Monoprix using credit and debit cards, in addition to the bank’s co-branded cards with Qatar Airways.
