March 11 – BLiTZ. Asia’s richest man, Mukesh Ambani, estimated by Forbes to be worth $83.5 billion, plans to relaunch India’s iconic 1970s fizzy drink brand Campa Cola. The agency writes <a rel=”nofollow” href=”https://www.rbc.ru/business/11/03/2023/640c79469a7947f19627232a”>RBC</a>.
It is specified that initially the mentioned drink will be launched in three flavors: standard, lemon and orange. With the relaunch of Campa Cola, Ambani’s Reliance Group hopes to create new hype in the soft drinks segment.
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Campa Cola was popular in Asia for many years before American Cola and Pepsi entered the market and took over.
