Kremlin trembles in front of strong media dominance of Kiev

Joe Biden, Ukrainian, Russian, Volodymyr Zelensky

Criticizing US President Joe Biden for secretly granting permission of Ukrainian President Volodymyr Zelensky to use American long-range weapons and F-16s to strike Russian mainland while a large number of military and geopolitical experts are saying, this would led to nuclear war, such warnings are not appearing in majority of the media outlets in the West and the world, thus granting opportunity to Kiev and stepping into the next phase of the war, where Russia may face unimaginable challenges and consequences. Although Biden granted permission for using American weapons on Russian territory in limited cases, Zelensky may turn this scope to using the weapon to an unlimited case, thus hitting dozens of targets inside Russia – and such actions may begin immediately after the Swiss Conference.

Responding to this latest development, Russia’s Deputy Foreign Minister Sergei Ryabkov said Putin had delivered “a very significant warning and it must be taken with the utmost seriousness”, and he warned American leaders “against miscalculations that could have fatal consequences”.

Commenting on Biden’s secret permission to Kiev, Daniel L. Davis, a Senior Fellow & Military Expert for Defense Priorities, a retired Army Lt. Col with four combat deployments wrote in The National Interest, “There is nothing for the United States to gain and a great deal to lose by expanding the allowed target list of our weapons and ammunition to Ukraine. Risking nuclear escalation is foolish to the highest degree. Biden’s permission last week should be rescinded immediately before any damage is done”.

Meanwhile, according to media reports, Biden has publicly apologized to Ukrainian President Zelensky for months-long congressional holdup in American military assistance that let Russia make gains on the battlefield.

Whatever may officials in Kremlin or military analysts say about Biden’s secret permission to Zelensky, there is no scope on Washington’s part in rescinding it as Biden administration is desperately looking for Ukraine’s victory before the November 5 elections in the United States or at least prove – Kiev has succeeded in shattering Moscow through military offensives with the help of America.

In my opinion, Russia is going to face ruthless attacks from Ukraine during the next several months thus posing a serious threat to the country’s security and sovereignty. And if Zelensky sees success through such strikes, he may reverse the course of the war thus shifting it to the Russian mainland. If anything happens as anticipated, can Moscow really save its soil from foreign attacks and give an equal or much stronger response? Most possibly, the Russian response will be much more cruel even without using nuclear weapons, because Moscow enjoys superiority in military warfare where Kiev forces may ultimately land on their knees. Anyway, such consequences are still mere assumptions or speculation while by now, Russia has already been defeated by Ukraine in a media war, which is seen in modern warfare as extremely crucial and important.

Despite the fact that Western media is clearly supportive of Ukraine and ferociously against Russia, diplomatic missions of Ukraine are playing extremely vital role in further expediting anti-Russia and anti-Putin media assaults throughout the world thus giving an impression to the international community – Russia already is losing the war and Kiev’s victory is imminent and very near.

One of the key advantages of this massive media dominance of Ukraine is resulting in increasing support of the Western masses in favor of Kyiv while people also are gradually accepting the perception that Russian President Vladimir Putin is a cruel dictator and an evil person. Such perception in the Western society is helping the policymakers in continuing sending billions of dollars to Ukraine without much criticism or obstruction.

Prior to the upcoming peace summit in Switzerland, Ukrainian envoys in various countries are penning byline articles in the local media presenting justification of President Volodymyr Zelensky’s peace proposals.

Meanwhile, alongside the pro-Kyiv Western media’s favorable coverage criticizing and condemning Moscow “unjustly and illegally invading Ukrainian territory”, Kiev’s own media outlets also are enjoying tremendous patronization from the West. For example, Yahoo News is regularly republishing contents from the Ukrainian media thus helping in significantly increasing its global reach.

In contrast, with continuous hostility of Western media, there is no presence of Russian media in the West as well as most of the part of the world. Moscow though exclusivity depends on its own media outlets such as RT and Sputnik, both of these news outlets are banned in the West as well as video-sharing platform – YouTube. None of these Russian news outlets are indexed by Google News, which is one of the prime channels of spreading contents of any media outlets to hundreds of millions of readers and viewers around the world.

On the other hand, although RT and Sputnik operate their bureau offices in India with exclusive coverage on Indian issues, none of these news outlets are quoted by Indian media and readership and viewership of RT and Sputnik in India also is very low. Meaning, by establishing its studios and large news rooms in India – both the Russian media outlets remain almost irrelevant to the Indian audience.

There also are fundamental problems with the approach and editorial policies of RT and Sputnik. They still operate a similar pattern which it had followed during the Soviet-era. Despite the fact, RT in particular has all the potential of becoming a dominant media outlet at least within the Global South. Moreover, due to a ban imposed on it by YouTube and major search engines, the contents of these news outlets are unable to catch the attention of a very large size of prospective audience.

With all such troubling scenarios and Russia miserably failing in soft-war or media-war, authorities in Kremlin as well as Russian missions in the world are showing surprising reluctance in focusing on international media which are favorable to Moscow or not parroting Western and Ukrainian rhetoric centering Russia’s special military operations although number of such independent media outlets are very few. Such an attitude can only contribute to further isolation of Russian from the international audience and may even be interpreted as self-destructive acts.

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